Twitter Releases Web Analytics Tools

15 09 2011

As Mashable published yesterday, Twitter released a new web analytics tool. What that means is that website owners will be able to get a better understanding of the traffic coming from Twitter to their website. This will help brands to better target and optimize the content posted on Twitter, as this tool will give more data on the effectiveness of their Twitter integrations.

As per BackType (the platform powering the new analytics tools) founder Christopher Golda, Twitter Web Analytics “…will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.”

Twitter will be making it available to a small group of partners this week, and will roll it out to all website owners in a few weeks. An API will also be released for developers. The tool is free and currently in beta.

Click here to read the original post by Mashable.


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2010 World Cup on Twitter

11 06 2010

A hashtag search for the #worldcup on Twitter will return a pretty cool result as of today: a dedicated page on the 2010 Fifa World Cup real time Twitter conversations, with additional information on the games.

2010 World Cup Dedicated Twitter Page

You can even follow the matches in real time (or at least the conversation around them) by clicking on the listed match you would like to follow, like the South Africa vs. Mexico match. As an added feature, the tweets for each team appear in a separate column under the flag of each country. As a colleague suggested this is a great tool for following predictions too.

South Africa vs Mexico match on Twitter

This is a great example of how an offline campaign can be integrated with social media, by using the correct tools (in this case, real time is a huge advantage and great opportunity for using Twitter).

Happy game watching!

Additional Real Time Resources:

http://worldcup.tweetbeat.com/


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