Not surprisingly, facebook is still by far the most popular social media in Cyprus, hugely gaining in popularity all the time. Due to this fact, we are finally seeing a good number of Cyprus brands taking facebook seriously as a way to reach their audiences. The problem at the moment though is that although brands are creating a facebook fan page, launching contests to get people to ‘like’ their page, they do almost nothing afterwards with the community they’ve built around their brand. Unfortunately a majority of Cyprus brands practicing this (or the agencies advising them) are not thinking of their facebook fan page as a means to build a two-way communication with their audience, just like God (or in this case, Mark Zuckerberg) intended it. Here is facebook’s demographics by numbers in Cyprus for August 2011:
- Total registered members living in Cyprus: 500,060 (approximately 57% of Cyprus’ total population in 2010)
- Men: 274,580, Women: 212,420, Unknown: 13,060
- Cyprus Members Ages 12-17: 87,980
- Cyprus Members Ages 18-24: 154,740
- Cyprus Members Ages 25-34: 151,320
- Cyprus Members Ages 35-44: 61,780
- Cyprus Members Ages 45-54: 26,660
- Cyprus Members Ages 55-64: 9,140
- Cyprus Members Ages 65+: 8,440
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