Twitter Releases Web Analytics Tools

15 09 2011

As Mashable published yesterday, Twitter released a new web analytics tool. What that means is that website owners will be able to get a better understanding of the traffic coming from Twitter to their website. This will help brands to better target and optimize the content posted on Twitter, as this tool will give more data on the effectiveness of their Twitter integrations.

As per BackType (the platform powering the new analytics tools) founder Christopher Golda, Twitter Web Analytics “…will help publishers and website owners understand three key things: How much of their content is being shared on Twitter, how much traffic Twitter is sending their way and how well Tweet Buttons are performing.”

Twitter will be making it available to a small group of partners this week, and will roll it out to all website owners in a few weeks. An API will also be released for developers. The tool is free and currently in beta.

Click here to read the original post by Mashable.


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Categories : Social Media, Social Media for Business Use, Twitter

Top 9 Most Followed Brands on Twitter

20 05 2011

CNN Money recently published an article on the top 9 Brands on Twitter based on number of followers (Article: Top Tweeterers: Social Media Champs). Now even though the number of followers itself does not show the quality or influence of their followers, it still shows that these brands are doing something right to get such a strong following. The 2 most important factors being engagement and humanizing the brand.

Here are the Top 9 most followed brands on Twitter (click on each brand name for the details on how they are achieving such a strong Twitter following):

1. @google – 3,012,238 followers

2. @WholeFoods – 1,916,179 followers

3. @Dell – 1,584,837 followers

4. @SouthwestAir – 1,107,156 followers

5. @CocaCola – 254,618 followers

6. @Delta – 180,000 followers

7. @Target – 126,563 followers

8. @AmericanExpress – 120,343 followers

9. @McDonalds – 120,277 followers

Tell us what works for you or a brand you know of on Twitter in the comments section below.


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Categories : Online, Social Media, Social Media for Business Use, Twitter


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