A hashtag search for the #worldcup on Twitter will return a pretty cool result as of today: a dedicated page on the 2010 Fifa World Cup real time Twitter conversations, with additional information on the games.
2010 World Cup Dedicated Twitter Page
You can even follow the matches in real time (or at least the conversation around them) by clicking on the listed match you would like to follow, like the South Africa vs. Mexico match. As an added feature, the tweets for each team appear in a separate column under the flag of each country. As a colleague suggested this is a great tool for following predictions too.
South Africa vs Mexico match on Twitter
This is a great example of how an offline campaign can be integrated with social media, by using the correct tools (in this case, real time is a huge advantage and great opportunity for using Twitter).
Happy game watching!
Additional Real Time Resources:
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