For those out there still trying to grasp the basics on how social media are changing the business realm, without getting a migraine from the information overload, here is a light read that could help. The article is titled “Social Media – A Business Game Changer”, written by PR Blogger Stephen Davies and published in the latest issue of the Apollo Executive Review, published quarterly by Action Global Communications.
As this is a flipbook, there’s no way to isolate the relevant pages this article is sitting on, but just go to: http://www.actionprgroup.com/flipbooks/apollo/2009Q4/index.html and see pages 18-21 (tip: enter the number 18 at the ‘Go to page’ field on the very top of the webpage and hit ‘Go’).
Disclosure: I currently work at the headquarters of Action Global Communications, steering their Digital PR initiative.
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