Google, a fun loving company that has always relied in non-traditional marketing and PR campaigns is now doing (fun of course) TV and YouTube ads for its new web browser, Google Chrome.
Makes me wonder, why would a company that non-traditional mediums has been working well for creating a viral effect for its products is now resorting to methods that are slowly perceived as more outdated? Is it innovation, desperation or altogether trying something different?
(Either way Google, I’ll always love ya)
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